Online jewelry: luxury jewelry is bought on the Internet
Luxury jewelry is being bought in online jewelry stores. Audience and collectors show they increasingly like time sales
According to the results published by a recent Google search, it would seem that luxury in Italy is more alive than ever. The real news, however, is that jewelry is finding the Internet an important vector of the buying process. How? Consider that, on average in our country, spending on jewelry and watches amounts to about 2,000 euros. Now for this figure, let's take into account that a good portion of buyers in this sector look for the first information precisely on the Internet.Ā
Whether from a computer or cell phone, information is often sought even while the buyer is in the store, before the act of purchase.
It is still in physical boutiques, in fact, that 85 percent of sales are concluded, but according to the data, not for much longer. Luxury web commerce is about to reach an acme of popularity and may even triple its sales by 2025!
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The rise of web-jewelry
Another important fact is to note that, even for those who habitually buy online, the act of buying precious objects is quite different from the purchase of consumer goods. Here then, to seize all the opportunities offered by a market on the rise, Fratelli Dinacci has focused on building an ad hoc platform, capable, on the one hand, of exploiting the motivations that animate jewelry buyers, and, on the other, try to overcome the critical issues that luxury e-store inevitably face.
Issues include, for example, the inability to see live and touch products, the fear of counterfeiting, and the qualms about using one's credit card on the Internet. All these critical issues are countered byDinacci's e-commerce, which, with its experience and history, is able to provide the right reliability to its customers.
The lack of touch, therefore, is to be compensated for by the amplification of visual perception, which the company is able to achieve through the use of very high-resolution photographic material.
The importance of the visual element, on the other hand, would be the determinant of purchase decisions in 21% of cases.
The Target
The attainable target audience for online jewelry, moreover, is truly diverse. With the ability to 'travel' between the real and the unreal, met excellently by online, the average age of those buying luxury items has dropped from 48 to 34. Moreover, it should be taken into account that a good percentage of these consumers use smartphones to research and purchase, and it is therefore easy to assume that this 'advanced' target audience, can be reached through dedicated sites capable of enhancing the purchase process.
Not surprisingly, customers in the luxury sector expect a creative and bold offering. And the same creativity is what our site offers to its retailers that they can navigate and trust, thanks to valuable storytelling.
